How does Wocado use cookies?

Page updated: 2018-05-25

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

By using our website, you consent to our use of cookies as described below.

Wocado uses different types of cookies for various purposes, such as:

  • Providing you with a personalized experience
  • Learning how you use Wocado to improve our product and services
  • Informing decisions on how to provide a better user experience

Some examples of how we use these cookies are:

  • Remembering if you visited Wocado before so that messages for new visitors are not displayed to you
  • Remembering settings you applied when on the website
  • Collecting information about which pages are visited most often
  • Managing errors to ensure the website is working properly
  • Testing designs to help improve the look and feel of the website

What cookies does Wocado use?

The following is a list of the non-optional cookies that we use.

Cookie NameCookie Purpose
Google Analytics ( _ga, _gid )Google Analytics cookies are used to collect anonymous information about how visitors use our website. We use the information to compile reports and help us improve our website. The information collected is anonymous and includes the number of visitors to the website, what pages they visited and where they have come to the website from. More information is available here.
Google DoubleClick(__gads, DSID, IDE, bdfSurf)Wocado uses Google DoubleClick to measure the effectiveness of our online marketing campaigns. The main purpose of this cookie is for targeting/advertising. This cookie is associated with the DoubleClick for Publishers service from Google. Its purpose is to serve the showing of adverts on the site, for which the owner may earn some revenue.
Quantcast (__qca, mc)Quantcast may use your computer’s IP address, pixel code, referring HTTP location, current HTTP location, search string, time of the access, browser’s time, any searches made on the applicable website and other statistics in order to analyze Log Data from different websites and combine it with other non Personally Identifiable Information to produce the Reports that are made available on the Site. The purpose of this cookie is to enable web publishers and advertisers to deliver audience segments that are appropriate for their products or services.
Microsoft Bing(_uetsid)Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. Learn more.
Optimisely(optimizelyBuckets, optimizelyEndUserId, optimizelySegments)Wocado uses Optimizely cookies to test and analyse how audiences interact with Wocado. We do this to make informed decisions about how to provide a better experience for Wocado users.
Mixpanel (mp_*)These cookies are used to analyze activity on our website and application in order to improve the user experience. This information is shared with Mixpanel.
Stripe (__stripe-js-v3-features__, __stripe_mid, __stripe_sid)(On Digital Sales pages): uses these cookies to process payments for our we

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